The gulf between European innovation and American scale is not merely geographical. It represents distinct market dynamics, capital expectations, and growth trajectories. While European markets reward sustainable efficiency, the US demands bold market capture and velocity.
Most European startups approach this transition with strategies optimized for their home markets—undercapitalized, under-resourced, and lacking the commercial infrastructure required to compete in the world’s largest economy.
We’ve navigated these waters before. From our base in Geneva, we’ve built companies across the Atlantic. We know what makes European startups thrive in the world’s largest market.